Rumored Customer-Inspired Sneakers : sp gina

The Air Jordan 1 SP Gina are Still a Hypothetical Release

The rumored SP Ginas are a pair that boasts an iridescent all-black upper, with contrasting red Nike Air branding on the tongue and a fully red outsole.

Highsnobiety deemed the hypothetical release as a “prime example of Jordan Brand’s famous storytelling.” The aesthetic of the shoe is said to be informed by the style of a frequent Shoe Palace customer. Identified by her Instagram handle @spginagotgame, the celebrated individual sports contemporary outfits that are predominantly combining black and red colorways.

If the rumored SP Ginas are true, this is a great example of how brands can begin to engage on a deeper level with their customers as nothing would make you feel more special than having a whole sneaker designed after you.

Photo Credits: Hanzuying

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